- March 16, 2018
- by Colin Griffith
A tour of the Taylor factory in El Cajon, California (weekdays at 1 p.m. if you find yourself in the San Diego area) reveals our proprietary blend of precision engineering and hands-on craftsmanship. We’ve pioneered the use of laser mills, robotic finish application, and other high-tech processes, which help ensure consistent build quality on all of our acoustic guitars, but we also believe in the value of the human touch. Every Taylor guitar ships to a store after being carefully built and inspected by our skilled craftspeople, with the highest levels of quality assurance.
One thing you’ll notice about every Taylor acoustic guitar you find in a store, no matter what series or price point, is that it has a solid wood top. A guitar with a solid top will produce better sound—typically more dynamic range and a more expressive tone—than one made with a laminate top. Plus, the sound of a solid top actually improves as the guitar ages and is played in, creating a richer, more resonant tone over time.
If there’s one term that you’ll hear used to describe Taylors more than any other, it’s “playable.” From the beginning, we’ve sought to build guitars with easy-playing necks, which help musicians play their best.
It starts with our sleek, hand-friendly neck profile and continues with our patented Taylor Neck, which is featured on most of our guitars (with the exception of Baby and Big Baby models). One of our major innovations as a guitar company, the design allows us to consistently set the ideal neck angle for playability. The design also lends itself to easy micro-adjustments in the neck angle over time (think of it as a minor tune-up as a guitar settles into its environment), which will preserve that playability for decades to come. If you’re a seasoned player with particular playing preferences, the neck design also makes it easy for a Taylor service technician to perform a custom setup to help you dial in the right feel for your playing style.
Taylor is a full-service company, which means not only do we produce high-quality instruments, we also support them with a dedicated customer service department staffed with experienced guitar experts. Our service department is renowned for being responsive, quick, and most of all, effective in helping you with your needs, whether you need help finding the right guitar or taking care of your existing Taylor. Our guitars carry a lifetime warranty against defects in construction, materials, and workmanship, and our service department offers a range of additional service packages to revitalize your guitar beyond the warranty coverage at a reasonable price within a quick timeframe.
Reliable Cases & Bags
We’re one of the only manufacturers that provides a carrying case with every guitar we sell and includes it in the price of the guitar. All guitars made at the El Cajon factory (300 Series and up), plus the 200 DLX Series (made in our Tecate, Mexico factory) ship with a Taylor hardshell case. We make our hardshell cases in-house, using proprietary molds that are custom-fabricated to securely fit each guitar shape we make, for maximum protection.
Our other guitars ship with either a soft gig bag or a hard bag (GS Mini, 200 Series), both of which provide excellent protection and carrying convenience for your guitar. Many of these are also produced in-house. All of our cases provide some measure of protection against changes in climate and humidity.
As we’ve grown as a company, we’ve assumed a leadership role in the pursuit of sustainable forestry initiatives to preserve the tonewoods we use in our acoustic guitars. We recognize our responsibility to help preserve the supply of natural resources for future generations. The world’s forests have given us so much, and our goal is to leave behind much more than we take, which is why we’re investing in innovative replanting programs with species like ebony in Cameroon and koa in Hawaii. When you purchase a Taylor guitar, you can feel good about supporting the highest levels of ethical, eco-conscious business.
Naperville Music, your home for everything Taylor!