“Our goal has always been to make the best guitars and strings possible,” said Chris Martin, Chairman and CEO. “We are thrilled with the positive feedback we are getting on these instruments, and we hope you’ll give them a try for yourself.”  

The vintage appointments offered in the Modern Deluxe Series include a Sitka spruce Vintage Tone System (VTS) top, VTS Adirondack spruce braces, a dovetail neck joint, and natural protein glue construction. All of these features together produce the rich, fully aged Martin tone that has inspired generations.

The sound isn’t the only thing that will turn heads with the Modern Deluxe in your hands. The 28-style guitars feature East Indian rosewood back and sides with a contrasting flamed maple binding, while the 18-style features genuine mahogany back and sides with contrasting East Indian rosewood binding. All four models feature stylish gold frets, gold open-gear tuners, and a gorgeous, pearl inlaid, 1930s style script logo on the headstock.

One of the ultra-modern features that is new to this series is a two-way titanium truss rod, which makes the neck super easy to adjust, and it is 64% lighter than a traditional truss rod. The models also feature Liquidmetal® red dot bridge pins and a composite carbon fiber bridge plate that increase the volume without adding weight.

One of the most exciting features is a brand-new neck shape that was designed just for the Modern Deluxe Series. The shape has an ultra-low profile, and it is slightly asymmetrical for maximum hand comfort up and down the fretboard.

With all of these features combined in one series, Modern Deluxe stands apart from anything in Martin’s production line to date. With these guitars, sophistication and performance come standard.

All Modern Deluxe models are strung with Authentic Acoustic strings.

*Liquidmetal® is a registered trademark of Liquidmetal Technologies, Inc.

To learn more about these instruments, please visit www.martinguitar.com/deluxe.

The post Martin Guitar to Introduce All-New Modern Deluxe Series at 2019 Winter NAMM appeared first on the Naperville Music Informational Blog .

Arlington, VA – June 26, 2014 – It’s estimated that there were 1.2 million elephants in Africa in 1980. Now there are only about 430,000, with an estimated 20,000 elephants killed last year alone.  Tragically, one of the world’s largest and most famous elephants, Satao, was recently killed by poachers in Kenya, fueling global outcry for action.  To help end the worst poaching crisis in history, Martin Guitar and The Nature Conservancy launched a partnership today to ramp up efforts in Africa and China through #SaveElephants, a campaign to increase resources for elephant protection, add to growing global pressure on leaders, and to provide concerned individuals with opportunities to take action.   Music artists have also lent their support as elephant ambassadors to help raise awareness.

#SaveElephants is part of a partnership between The Nature Conservancy’s Africa Program and China Program to increase wildlife security, expand habitat, reduce demand, and reduce poverty and instability – the root cause of poaching. The campaign will provide people with simple actions to help elephants that added up, will make a difference.

Martin Guitar has been creating the finest instruments in the world for over 180 years, and is a leading acoustic instrument maker.  Martin has been concerned about the poaching of African elephants since the 1970s when it made the choice to start phasing out elephant ivory on its instruments, replacing it with a synthetic material.  A hang-tag that was featured on its guitars at that time stated the company’s position: “C.F. Martin and Company refuses to be a contributor to this atrocity.” Since then, it has continued to develop and use materials that it believes comply with its sense of environmental stewardship. In 2013 Martin Guitar stopped using Preserved Mammoth Ivory (PMI) and implemented a plan to phase out using the material on its models. Today Martin Guitar is proud that PMI, like elephant ivory before, has been completely removed from its supply chain and is no longer used on any guitar model it manufacturers.

“Forty-five years ago we phased out the use of ivory. And yet today I’m still concerned about the horrible slaughter of elephants. This is a terrible shame and it should stop. And the only way it is going to stop is if people stop buying and using ivory,” said Chris Martin IV, Chairman and CEO, Martin Guitar.”

Martin Guitar asked music artists to lend their support and the response is heartwarming and continues to grow.  Elephant Ambassadors will help spread awareness about the issue and participate in a range of programs, including guitars donated and autographed by award-winning artists Dierks Bentley, Tom Johnston of The Doobie Brothers, Colbie Caillet, and Neko Case . Other Elephant Ambassadors include:  Greg Bates, Danny Davis, Dirty Guv’nahs, Donavon Frankenreiter, Jason Isbell, LP, Mac Powell, Jack Mitrani, John Oates, Chuck Ragan, Amanda Shires, and James Valentine of Maroon 5. 

In addition, Martin will utilize all of its communications channels to share information about the campaign.  Chris Martin has posted a video about the initiative on the company’s web page, “A Word From Chris, Save Elephants,”www.martinguitar.com/saveelephants.

“About 55 elephants are illegally killed each day to fuel the global demand for luxury goods made out of ivory,” said David Banks, Managing Director, Africa Program, The Nature Conservancy.  “Martin Guitar is lending their star power to help end this crisis and the awareness they raise for the issue will make a real difference.”

This effort isn’t just for rock stars.  People who want to join the herd and help save elephants can visit our new IndieGoGo page and help fund The Nature Conservancy’s African Elephant Initiative.  When you donate, you earn perk points to receive one-of-a-kind prizes including a specially designed and donated Martin Guitar that features Satao’s name, an elephant tracks inlay, and other accents that celebrate these extraordinary animals.

The Nature Conservancy is also launching an online hub for the #SaveElephants campaign at nature.org/elephants. With the click of a button, people can learn more and help rally more support for elephants.

The Nature Conservancy is working with many partners to protect elephants through a holistic approach that addresses both the supply and demand side of the ivory crisis. Most illegal ivory is trafficked to Asian countries, most notably China, where they are carved into chopsticks, bracelets, and other items. Unfortunately, there is widespread misinformation, leaving many Chinese consumers unaware of the truth about the origins of ivory, so The Nature Conservancy is working with some of the most influential private sector leaders in China to educate consumers and erode the prestige of ivory. At the same time, the Conservancy is working with partners in Africa to increase security forces, expand conservation areas, and importantly, tackle the root cause of poaching: poverty and instability. The only way to protect elephants long-term is to provide conservation incentives to the people who live among them.

Naperville Music applauds Martin and is honored to carry their instruments.

The post Industry Icon Martin Guitar and The Nature Conservancy Partner to Save Elephants appeared first on the Naperville Music Informational Blog .

The Rainforest Alliance, which helped to establish the FSC^® in 1993, today works in over 70 countries to promote strong forests and healthy communities. In 2009 Martin was one of the first acoustic guitar manufacturers in the industry to produce a guitar model comprised entirely of FSC^® certified woods. The D Mahogany included a genuine mahogany neck, back and sides, an Alpine spruce soundboard and katalox fingerboard and bridge.

Martin Guitar is audited annually by the Rainforest Alliance regarding FSC^® Chain-of-Custody certification compliance. Many coworkers across all functional areas are involved in maintaining our FSC^® compliance.

Naperville Music, your place for everything Martin.

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The Plek Pro has been developed for use in guitar production factories as a tool that not only does precise fret dressing but also helps with quality control and R&D. This computer controlled device scans and dresses a guitar under actual playing conditions, strung and tuned to pitch or using precise string tension simulation. The Plek Pro identifies precisely what needs to be done for perfect fretwork, executes this rapidly, and delivers perfect results on the instrument when strung.

“There is nothing more important than the quality of the sound and tone of our instruments,” said CEO and Chairman Chris Martin IV. “This is why Martin Guitar has been utilizing machines for almost a decade on all of our instruments, to provide guitar players with unparalleled craftsmanship and playability.”

“For 183 years, the Martin Guitar Company has been manufacturing the world’s best acoustic guitars. The Martin tone is legendary and one that we do not take for granted. Playability does not start at the end of the process,” says Fred Greene V.P. Domestic Manufacturing. “The level of expert craftsmanship that goes into every instrument produced in our facilities is perfected through the use of the Plek machines. Basically, it’s the cherry on top of the sundae.”

Learn more at www.martinguitar.com/PlayabilityEnhanced

About Martin Guitar & Strings

C.F. Martin & Co.^® (www.martinguitar.com) has been creating the finest instruments in the world for 183 years.  It continues to innovate, introducing techniques and features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size. One of the world’s leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques, along with those introduced by the company founder.

The company is also known for producing high-quality, popular acoustic guitar strings.  These include the successful Martin SP® LIFESPAN the fastest-growing treated string in the industry, the exciting new Retro Strings line played and loved by Tony Rice and Laurence Juber and the Martin SP line, which uses an industry leading core wire to hold tunings better.

Martin guitars and Martin strings are the instruments and strings of choice for musicians around the world, from the icons of rock, pop, country, folk and bluegrass to those just beginning their careers.  They can be seen across all segments of pop culture, from television to movies, Broadway, books, online, and gracing the covers of popular magazines on newsstands everywhere. Connect with Martin and Martin Strings on Facebook, Twitter, Tumblr, YouTube and via www.martinguitar.com and www.martinstrings.com.

Naperville Music – Your home for Martin Guitars and accessories

Contact Connor@napervillemusic.com

Media Contacts

Aliza Rabinoff
DKC for Martin Guitar
212-981-5157
aliza_rabinoff@dkcnews.com

The post Martin Guitar Uses the Plek® Process to Perfect Quality and Tone appeared first on the Naperville Music Informational Blog .

Nazareth, PA (Winter NAMM, Booth 5602) – January 4, 2018 – C.F. Martin & Co.^® (Martin Guitar) will unveil the D-45 John Mayer Custom Signature Edition at Winter NAMM in Anaheim, California on January 25, 2018. The model honors both the artist and one of Martin’s most prestigious models, the D-45. The model will be limited to just 45 guitars.

Mayer’s collaborative relationship with Martin Guitar goes all the way back to 2003 with the release of his first signature edition, the OM-28 John Mayer, followed by the OMJM John Mayer (a staple in Martin’s guitar line), the 00-45SC John Mayer, and the 00-42SC John Mayer.

The D-45 John Mayer is crafted with Guatemalan rosewood back and sides and an Engelmann spruce top with aging toner and forward shifted Adirondack X braces. This tonal masterpiece was designed by John Mayer and created by the master craftspeople in the Martin Custom Shop. Boasting a full thickness neck with hexagon inlays, bone nut, and saddle, and gold open gear tuners, the D-45 John Mayer also features an interior label personally signed by the seven-time Grammy Award-winning artist.

“It’s a tremendous honor to be John’s acoustic guitar of choice for nearly 20 years,” said Chris Thomas, Martin’s Director of Marketing. “As in the past, John remained very involved with the design and creation of this guitar, his fifth collaboration with Martin. The D-45 John Mayer is the largest in John’s collection of Custom Signature guitars and is sure to be a hit. Considering the robust sound and level of appointments on this instrument, along with the limited run signed by John, I expect them to be completely spoken for before the close of the NAMM Show in January. The D-45 John Mayer model is exquisite, a very special guitar indeed. John is a song-writing, guitar-playing icon around the globe. It warms our hearts to know that we have been, in any way, a means by which his inspiration becomes a song.”

For further details on the D-45 John Mayer Custom Signature Edition please visit www.martinguitar.com/guitars/custom-signature-editions/d-45-john-mayer.

About John Mayer
John Mayer is a Grammy Award-winning guitarist, singer-songwriter, author, and producer. Starting out as an acoustic rock performer, Mayer later turned his focus to blues, his first musical inspiration, and collaborated with blues legends B.B. King and Eric Clapton. Mayer went on to form the John Mayer Trio who’s first two album releases received critical acclaim, as did his return to pop with the 2009 release of Battle Studies and its associated number one grossing tour. Mayer most recently developed an interest in The Grateful Dead and formed the band Dead & Company with three former members of The Grateful Dead. The band has been well received and touring since 2015.

About Martin Guitars & Strings
C.F. Martin & Co. ® (www.martinguitar.com) has been inspiring musicians worldwide for 185 years and remains one of the world’s leaders in acoustic and acoustic-electric guitars. Their instruments are hand-made by skilled craftsmen and women who use a combination of new design techniques, along with those introduced by the company founder. Known around the world as the guitars by which all others are measured, Martin continues to innovate, introducing features that have become industry standards, including X-bracing, the 14-fret guitar and the “Dreadnought” size guitar. The company is also known for producing high-quality guitar strings and have been making their own strings since 1970. Martin guitars, ukuleles, and strings are the choice for musicians around the world.

Naperville Music – Your home for Martin Guitars and accessories.

Contact Connor@napervillemusic.com

Media Contact

Kristi Bronico
C.F. Martin & Co., Inc.
kbronico@martinguitar.com

The post Martin Guitar to Debut Fifth Collaboration with Grammy Award-Winning Artist John Mayer appeared first on the Naperville Music Informational Blog .

Martin Guitar to Introduce Reimagined Standard Series Guitars at 2018 Winter NAMM

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Martin Guitar’s Commitment to the Environment

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